Multilingual Website Optimisation

Positioning a website globally is becoming more and more important to our customers. This normally takes two forms; multilingual website optimisation or promoting a website globally in English speaking countries.

How can they buy from you if they can't find you... read more

Net Visibility specialises in providing tailored consultancy to companies who want optimisation and therefore sales in single or multiple countries. The techniques that we apply are relevant to the UK, USA, Fiji or Brazil. That is why we have customers in all of those countries – and more. We also have customers with offices in all fours corners of the planet who want to implement global campaigns that keep local directors happy but manage the campaign from a central point.

Multilingual website optimisation is as much about process and approach as about complementing business goals. It is, however, an extension of our bespoke approach to local website optimisation.

Only when you are satisfied that your local website optimisation strategy is successful should you consider a multilingual approach to website optimisation. However, you will find that there is a point where optimising yet more local keywords is not having a significant impact on sales. Simply attracting larger numbers of visitors does not always lead to more conversions.

It is common to see multilingual websites for the obvious reason that traditional marketing has always taken place in the local language. There is no need for the internet to be any different.

It is not enough simply to have a multilingual website. Each language branch has to be promoted in the countries speaking that language, just as the English Website has to be promoted if it wants to build traffic. Traffic is, finally, the only thing that counts about a Website, since Web revenues are in direct correlation to traffic.

In conclusion, your Website can start attracting large amounts of traffic from abroad. You need to institute various web promotion actions in each language of your target markets, watch your log files carefully and calculate your cost of visitor acquisition. Once this figure has been settled, get more budget to bring in more visitors, and you will probably see that figure diminish.