Position Reporting and Tracking

Achieving good search engine optimisation involves constantly assessing keyword performance and then agreeing how to take that next step in order to remain ahead of your competition. Regular position reporting and tracking is therefore critical. At Net Visibility, our core aim is to focus on your initial requirements and make sure that they are met month on month.

How can they buy from you if they can't find you... read more

In order to benchmark our progress Net Visibility produces a monthly position reporting and tracking guide. The reports are automatically generated and show each and every one of your keywords and their positions on all the top search engines, worldwide, and where you rank against your competition. This reporting will give you accurate data about your website's search engine position. You'll get an overview of your entire market place and your strategic position within it - even your potential market share of search engine referred traffic.

Ultimately, it is not top rankings you are after, but more traffic and sales. This is where your investment in search engine optimisation really pays off. We have many customers generating thousands of dollars a month in sales. Once you get your traffic-building pages set up, then the pay-off comes in month after month.

While some pages may rank well for a year or more without change, most pages will require refinements as the search engines change their ranking algorithm, and bring new pages online. Our analysts spend all of their time specialising in search engine optimisation, therefore we expect them to have heard about these nuances and acted upon them, well before your rankings start to deteriorate. It's important to measure your rankings and re-optimise any pages that drop down the rankings, and then re-submit or wait for the engine to revisit the page.

The monthly ranking report provides an overview of how your keyword portfolio is performing. However, it must be used in association with a good web stats package. Position reporting and tracking is the first half of the story. Web stats provide business and technical users with a comprehensive view of site performance as well as insight into how site users navigate web sites and portals. They provide critical information on how the site is performing, along with how users come to the site, leave the site, navigate through the site and more.

Web stats also provide information on real search volumes and indicate exactly what people have typed into a search engine to find your website. The tracking cycle can then be completed by using web stats to design further web enabled pages that initially had not been expected to drive web traffic and sales.

The cost of Retaining Visibility will again depend upon the size of your current web presence, the complexity and competitiveness of your market place and the number of countries you wish to have a presence in. This will therefore be reflected in the length of time our analysts have to spend managing your presence.

Based on our comprehensive position reporting and tracking, Net Visibility is able to make the claim to customers that if we fail to meet your agreed monthly objective, then you do not pay for the service.