Website Optimzation

Website optimzation or Search Engine Optimzation or SEO is the generic term used to describe the process by which company websites appear in a favourable position on the major search engines.

How can they buy from you if they can't find you... read more

To be successful your site needs to appear in the top positions on the major search engines. The higher your site is ranked, the more sales you’ll make. At Net Visibility we specialise in improving your website's optimzation.

When you engage with Net Visibility we undertake an honest and thorough analysis of your website and make a series of strategic recommendations.

The aim of this section is to introduce you to the steps and procedures that our analysts may undertake as they move your website into the top division of search engine results. We explore:

What is a Search Engine? The generic term for huge relational databases that scour the Internet analysing web pages and logging information. They take two major forms - those that require human intervention and those that require non-human intervention. Net Visibility website optimzation considers both types of search engine.

Keywords: Once a website has been developed, a website's relevancy and therefore its success or failure at website optimzation is based on the keywords and keyword phrases that appear on your pages and throughout the site. In short, they describe the core topics of that particular page.

Design Considerations: Web design is critical when optimising your website for the search engines. Many people consider the look and feel of their site as number one priority. Design is important but at Net Visibility we feel that a well designed site deserves to be seen and used; hence the need to consider website optimzation at every point of a site’s development.

Submitting a Site: In order to make your website seen you will need to register it with the search engines. We recommend paying to have a site submitted as it guarantees rapid inclusion but remind you that these payments specify rapid inclusion - not high rankings. Websites and their individual pages still need to be optimised.

Landing and Gateway Pages Landing pages are developed to sit alongside your main website and are optimised to rank highly for a specific keyword or phrase. Gateway pages on the other hand are designed not to be seen at all! They are of real use if a business sells multiple products or are in an extremely competitive market. We tend to use gateway pages rarely and only as a final website optimzation resort.

Optimising Framed website for Search Engines: Because of the way framed web pages are created, search engines have a difficult time indexing sites built in frames. As a general rule, search engines are not very good at executing client-side code, and framed pages are "built" on the client side. The best way to make a website accessible to the search engines is to take it out of frames and implement full website optimzation via pure html pages.

Search Engine Rage: While the Search Engines do their best to ensure the end user receives relevant search results, you should do your part to protect against marketing bullies. These inconsiderate marketers have difficulty positioning their sites properly so they turn to techniques, tricks and tactics that have been banned or prohibited by the prominent and popular Search Engines.

Content for Search Engines: Creating search engine friendly web pages goes far beyond tweaking codes -- it's a delicate balancing act between pleasing the search engine and the people who will ultimately read (and act) on your content. Good content applied to a well built html page will always score highly for website optimzation.