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All About Google

Google searches more sites more quickly, delivering the most relevant results.

Introduction

Google runs on a unique combination of advanced hardware and software. The speed you experience can be attributed in part to the efficiency of our search algorithm and partly to the thousands of low cost PC's we've networked together to create a superfast search engine.

The heart of our software is PageRank™, a system for ranking web pages developed by our founders Larry Page and Sergey Brin at Stanford University. And while we have dozens of engineers working to improve every aspect of Google on a daily basis, PageRank continues to provide the basis for all of our web search tools.

PageRank Explained

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.

Integrity

Google's complex, automated methods make human tampering with our results extremely difficult. And though we do run relevant ads above and next to our results, Google does not sell placement within the results themselves (i.e., no one can buy a higher PageRank). A Google search is an easy, honest and objective way to find high-quality websites with information relevant to your search.

Google positioning is an ongoing process. Initially we work with you to identify a portfolio of keywords that directly relate to your business. Then we undertake a full analysis of your website from design, through architecture to keyword density. During this process we will also produce a report to see exactly where your website is positioned against all of the search engines within your target market. This provides a baseline for full search engine optimisation and good Google positioning.

Net Visibility are specialists in search engine optimisation and Google positioning. We will concentrate on Google results, but cannot stress the need for a balanced approach to search engine optimisation. Google is currently the most popular search engine and it is true that many of the positioning techniques that work on Google will also be relevant to other search engines.

Our most successful customers apply a multi-layered approach to search engine optimisation and whilst they implement our Google positioning services, they also implement services that are unique to Yahoo, msn and the other major search engines.

Google themselves say “No one can guarantee a number 1 ranking on Google.” Net Visibility totally agree with this statement and therefore report back to each and every customer on a monthly basis. Based on our comprehensive position reporting and tracking, Net Visibility is able to make the claim to customers that if we fail to meet your agreed monthly objective, then you do not pay for our Google positioning service.