Google Adwords Management

Google accounts for 60% of worldwide searches. Look at the Google results page and you'll see some "Sponsored Links" along the top and down the right-hand side of the page. These advertisements are placed by the Google AdWords programme where an advertiser only pays Google for the times when someone actually clicks on the advert and goes through to the advertiser's website.

How can they buy from you if they can't find you... read more

With Google AdWords you can get immediate results within minutes of setting up. On the rest of this page we describe how we would set up a Google advertising campaign for you - our Google AdWords Management process.

Firstly, we agree a portfolio of relevant keywords with you. The keywords should describe what you offer, and your ads will be displayed to a highly targeted audience on Google and partner sites. Within weeks or even days it will become clear which of the chosen keywords are actually being used most often in searches. So, with Google AdWords, we create your ads and choose keywords to tell Google where to show your ads, and you pay Google only when someone clicks on an ad.

Google’s Pricing Model

Google charges on a "Cost per Click" basis i.e. you only pay for each clickthrough to your website from Google’s. Your overall spending is controlled by setting a daily budget, i.e. a limit on the amount spent per day. There are no hidden fees.

Keywords can cost anything from £0.05 to £10 or more. This minimum cost-per-click assigned by Google to each keyword is based on market value and performance history as measured by Google's programme. So you may have to pay a considerable amount for popular keywords.

Google’s "AdWords Discounter" keeps track of your costs per click against your competitors'. You determine the maximum amount you are prepared to pay for your keywords. Your actual cost-per-click (what you actually pay per click) is often less than your maximum cost-per-click (what you are willing to spend per click) and often decreases when your ad starts to perform better.

Your Ad's Position

The position of your ad on the results page is based on your selected cost per click and on the clickthrough rate. So the more relevant your ad is, the more clickthoughs there will be and your advert will rise up the column above your competitors.

We continually monitor the position of your adverts and optimise your bid cost-per-click against your competitors.

It’s very important that we spend time creating your sponsored links, as these are the "online ads" that people will view in the midst of search results and any competing sponsored links. Google provides the facility to create a short headline together with two lines of text of about 35 characters per line. The headline should be to the point and the related text should complement the headline with supporting words that put across the essence of what goods or services your company provides.

We are experts in writing relevant advertising copy that results in targeted click-throughs. Since high click-through rates on Google improve your ad's position without having to increase the cost per click.

In summary, our service includes:

• Analysing your business and identifying your online advertising goals
• Ad campaign planning
• Establishing a monthly budget
• Setting up an account for your business
• Research and determination of keywords which are optimal and affordable
• Writing ad copy
• Bid management and optimisation
• Tracking results - so that you can tell the number of leads or sales which are the result of a click-through from an ad
• Modifying campaign as needed
• Analysis of campaign and return on investment
• Reporting results to you