Pay Per Click Management
Look at the results page of the major search engines and you'll see some "Sponsored Links" along the top and down the right-hand side of the page. These advertisements are placed an advertiser and they only pay for the times when someone actually clicks on the advert. Using pay per click management you can very quickly reach over 90% of active Internet users in your target markets. This is a cost effective way to drive targeted sales leads to your website.
How can they buy from you if they can't find you... read more
Sponsored listings are organised by the amount you bid and your daily budget. At any time, your competitors could bid against you – so, in a competitive market, you may need to check the bids and positioning for your phrases on a very regular basis.
Multiply this task over hundreds or even thousands of key phrases, over several campaigns and it soon becomes obvious that an automated tool to assist you in this process is essential.
Bid management software of some type is required when you wish to use the sponsored listings feature that appears on most search engines. The major paid performance or pay per click sponsored listings providers are Google, msn and Yahoo.
PPC Management - So Much to Consider
Our feeling is that you will want to appear at the optimum position within the sponsored listings for a specific price. Calculating the best position for the best price can be done through a bid management tool but may be time consuming and frustrating if done manually – especially if after having done it once, you have to repeat the process again and again! Whilst most pay-per-click engines have some means of semi-automated bid management, the interface of each engine is different and has to be accessed independently.
The Net Visibility pay per click bid management software provides you with a single interface to manage bids across major pay per click providers. You can easily access reports on all major PPC engines on which you are running campaigns and can easily identify which terms are working for you and where. Designed as a module which can stand alone or fit together with our ROI-Manager and PFI-Manager tools, PPC-Manager allows you comprehensive bid management control of all your PPC campaigns in all major countries and languages worldwide.