ROI Tracking & Analysis

Optimisation takes place every day of every month. Sometimes it is a tweak here and a tweak there, other times it is major re-work because a search engine has changed its algorithms. ROI analysis is critical. Therefore every Net Visibility customer can expect to receive a monthly ROI analysis report indicating their site’s overall performance during the period. Our experience is that that site performance can be measured quite effectively via a combination of site statistical interpretation and search engine ranking reports.

How can they buy from you if they can't find you... read more

Net Visibility has therefore developed a comprehensive SEO Campaign Performance Report as part of our Ongoing Ranking Reporting and Maintenance services. These reports are in html format and include the provision of regular site visitor metrics and ROI analysis of the effectiveness of the SEO campaign via measurement of site traffic and search engine referrals. The provision of these reports requires permission to install a small piece of code on every page within your website.

Once the code is installed, you will be able to track all users from point of entry to a site through to an event such as a purchase, e-mail contact or sign-up. In addition you will be able to analyse real-time return on investment tracking with sophisticated reports available on products sales analysis via PPC Engines, other referrers and the keyword phrases used.