Get is right from the outset

Wireframe User Testing

Do you find yourself looking at your website and think a design change would help? Designers too often begin with an exact idea of the end product (because making a cool-looking website is fun!) but a website that is going to convert into sales must be built on a proper framework. That’s where wireframes and wireframe testing comes into its own.

Famous American Architect, Frank Lloyd Wright makes the point well: “You can use an eraser on the drafting table or a sledgehammer on the construction site.” Wireframe Testing is the eraser on the drafting table.

So, spend time optimising your website using wireframe tests, before you spend an exorbitant amount of money on full development.

A wireframe is the primitive skeleton of your website. It’s not glamorous or cutting edge, but it holds everything together. Without that skeletal structure, even the best-looking website is nothing more than a blob of cyber-goo, impossible to navigate through.

Then, when you’re ready for more visual polish, add colour, gradients, and semi-transparent fills, import images, use grids and guides for precise placement, or the many other tools designed to help you work at the right fidelity for your project.

Create simple click-through mock-ups or highly functional, rich prototypes with conditional logic, dynamic content, animations, drag and drop, and calculations. You don’t always need it, but when you do, it’s nice to have the power to take your designs to the next level for your own evaluation or user testing.

If you want to deliver the a optimised website that you know converts from the outset, the wireframe user test is your most valuable attribute.

Call our team on 01926 732044 and let them discuss wireframe user testing on your website.

More info on our Conversion Optimisation services: