Have your website rankings suddenly dropped?

Google Algorithm Updates

Panda? Penguin? Surely these are furry animals you can see on television or at your local zoo. Nope.

Each year, Google changes its search algorithm around 500 or 600 times and whilst most of these are minor, they occasionally roll out a “major” update known as Google Panda, Google Penguin and even Google Pigeon. In some cases these updates have been known to affect 7.5% of search result or, put another way, 250 million searches per day.

If you are responsible for your company’s online marketing, knowing the dates of these Google updates can help explain changes in rankings and organic website traffic, and ultimately improve your SEO. Our team receives many calls where the website owner claims they have been “banned” by Google. In fact, this is extremely rare and is normally due to an inadvertent mistake. We are used to diagnosing the cause, make recommendations for resolving them and with the appropriate amendments bring back your lost traffic very quickly.

Google asks that you create websites primarily for users, not for search engines. This mainly means “don’t automatically generate content” and “don’t participate in link building schemes”. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, ‘Does this help my users? Would I do this if search engines didn’t exist?’

Most problems occur because historically an employee or an SEO agency has purchased external links or packages that have delivered very quick results through illicit means. These often give short term gain, but when Google applies an algorithmic change, the result is a drop in rankings and revenues.

Recovering from a penalty is possible. In most cases, identifying and removing links is time consuming and costly. Even when this is done thoroughly, and in a planned manner, it is difficult for a website to fully recover. Some rankings may return, but the website may never be seen for search terms that it was once highly ranked for. In some cases, buying a new domain and starting from scratch is the most viable option.

Our team of SEO consultants have over 10 years experience working with clients, large and small, to fix issues that are affecting your websites search positions. We only use best industry practice to quickly identify problems, and work directly with you to get your site back ranking in Google and other search engines as fast as possible.

Call our team on 01926 732044 and ask about how they can help you recover from Google Algorithm Updates.

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