But, what is the aim of all this? Put simply, it’s about increasing the number of conversions. A conversion could mean an online sale, signing up for a newsletter or a customer picking up the phone and calling. Here at Net Visibility, we believe that the most crucial step to improving your conversions is understanding the data and mastering analytics. Analytics is key not only at the beginning but continuously throughout your campaign. Once we know your data inside and out, we can provide you with a relevant and bespoke service, giving you the best results. With that end goal in mind, we use our expertise and a series of tried and tested techniques to get your phone ringing!